Before settling on “Live the Adventure” as Furryland’s motto/tagline, the employees went through many ideas. Some of the scrapped ideas include:

• “The least dangerous location in the Omniverse.”
• “Our rides only look dangerous.”
• “Phantasmic fun for the whole family.”
• “We’re less evil than the other guys.”
• “We’re not a monopoly!”
• “Once you’re here you’ll never want to leave. And that’s not because we are located in the middle of the Bermuda Triangle.”
• “We only tried world domination once.”